Arras Baztan (Absolutamente Baztan) o cuando la gestión del PCI es también desarrollo local
[EN] This article presents the process of elaboration of the Arras Baztan Identity Brand (Absolutely Baztan), elaborated with the aim of providing brand identity to a previously defined territorial space, in this case the Baztan Valley, located in the Western Pyrenees. It is the largest municipality...
| Autor: | |
|---|---|
| Tipo de recurso: | capítulo de libro |
| Fecha de publicación: | 2021 |
| País: | España |
| Institución: | Universitat Politècnica de València (UPV) |
| Repositorio: | RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia |
| Idioma: | español |
| OAI Identifier: | oai:riunet.upv.es:10251/160370 |
| Acceso en línea: | https://riunet.upv.es/handle/10251/160370 |
| Access Level: | acceso abierto |
| Palabra clave: | Patrimonio Tangible Intangible Paisajes Culturales Itinerarios Turismo Arquitectura Arqueología Pintura Escultura Arte Patrimonio cultural inmaterial Marca identitaria Desarrollo local Participación Intangible cultural heritage Identity brand Local development Participation Cultural landscape |
| Sumario: | [EN] This article presents the process of elaboration of the Arras Baztan Identity Brand (Absolutely Baztan), elaborated with the aim of providing brand identity to a previously defined territorial space, in this case the Baztan Valley, located in the Western Pyrenees. It is the largest municipality in Vasconia and is composed of 15 towns. Through a participatory process that analyzed the Baztan collective imaginary, the Arras Baztan brand was created, which will protect and promote productive models that respect and maintain the natural and cultural landscape of Baztan. In addition, for the external projection, the Arras Baztan brand will be promoted on the basis of the elements and references of the collective imaginary of its inhabitants; following the philosophy of auzolan and facilitating collaboration between socioeconomic agents and the neighbors of the valley. |
|---|