Young audiences' perception of Spanish public television's online platforms
Introduction: television has changed: the rise of the Internet has encouraged online consumption and, faced with the rise of platforms, traditional channels are reacting by creating their own websites, some of them specifically for young people. Specifically, RTVE has RTVE Play, with generalist cont...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Fecha de publicación: | 2023 |
| País: | España |
| Institución: | Universitat Autònoma de Barcelona |
| Repositorio: | Dipòsit Digital de Documents de la UAB |
| Idioma: | español |
| OAI Identifier: | oai:ddd.uab.cat:308977 |
| Acceso en línea: | https://ddd.uab.cat/record/308977 https://dx.doi.org/urn:doi:10.4185/rlcs-2023-1970 |
| Access Level: | acceso abierto |
| Palabra clave: | Consumo audiovisual Plataformas online Televisión pública Juventud Playz Rtve play La 1 Audiovisual consumption Online platforms Public television Youth |
| Sumario: | Introduction: television has changed: the rise of the Internet has encouraged online consumption and, faced with the rise of platforms, traditional channels are reacting by creating their own websites, some of them specifically for young people. Specifically, RTVE has RTVE Play, with generalist content, and Playz, aimed at young audiences. Methodology: a survey was carried out to find out how people between 18 and 35 years old in Spain perceive RTVE Play and Playz. Results: the results show a low level of awareness of Playz but a high level of awareness of RTVE Play, as well as a poor identification of the audience with both channels. However, the quality, innovation and diversity of their content are highly appreciated by the audience. Discussion: RTVE should strengthen the promotion of its platforms on social networks, everyday media for today's youth (Stollfuß, 2019); on the other hand, it would be advisable to promote the broadcaster's innovative policy that allows it to be a benchmark and thus enrich its social contribution (EBU, 2016). Conclusions: there is a disconnection between young people and RTVE and its online platforms, despite the public broadcaster's efforts to reach out to this segment of the population. |
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