Mendocilla Meregildo, M. O., Miravitlles Matamoros, P., & Matute, J. (2026). Explaining actual purchase behaviour in quick-service restaurants: An approach integrating the theory of reasoned action and customers' service perceptions.
Chicago Style CitationMendocilla Meregildo, Mario Orlando, Paloma Miravitlles Matamoros, and Jorge Matute. Explaining Actual Purchase Behaviour in Quick-service Restaurants: An Approach Integrating the Theory of Reasoned Action and Customers' Service Perceptions. 2026.
MLA CitationMendocilla Meregildo, Mario Orlando, Paloma Miravitlles Matamoros, and Jorge Matute. Explaining Actual Purchase Behaviour in Quick-service Restaurants: An Approach Integrating the Theory of Reasoned Action and Customers' Service Perceptions. 2026.