de Andrés Sánchez, J., Arias Oliva, M., Souto Romero, M., & Llorens Marín, M. (2025). A combined importance-performance map and necessary condition analysis of the acceptance of blockchain use in marketing: The case of loyalty programmes.
Citación estilo Chicagode Andrés Sánchez, Jorge, Mario Arias Oliva, Mar Souto Romero, y Miguel Llorens Marín. A Combined Importance-performance Map and Necessary Condition Analysis of the Acceptance of Blockchain Use in Marketing: The Case of Loyalty Programmes. 2025.
Cita MLAde Andrés Sánchez, Jorge, Mario Arias Oliva, Mar Souto Romero, y Miguel Llorens Marín. A Combined Importance-performance Map and Necessary Condition Analysis of the Acceptance of Blockchain Use in Marketing: The Case of Loyalty Programmes. 2025.