Innovation. The Co-operative Enterprise by and for Millennials
This report presents the key elements of a study that explores the attraction and retention practices and policies of Millenials in cooperative enterprises, based on their employment values, criteria and expectations. This topic was selected in the context of Quebecs labor shortage and the challenge...
| Autores: | , , , |
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| Tipo de recurso: | libro |
| Fecha de publicación: | 2019 |
| País: | España |
| Institución: | Universidad de Castilla-La Mancha |
| Repositorio: | RUIdeRA. Repositorio Institucional de la UCLM |
| OAI Identifier: | oai:ruidera.uclm.es:10578/40355 |
| Acceso en línea: | https://institutcoop.hec.ca/en/news/innovation-the-cooperative-enterprise-by-and-for-millennials/ https://hdl.handle.net/10578/40355 |
| Access Level: | acceso abierto |
| Palabra clave: | Cooperative Innovation Millennials |
| Sumario: | This report presents the key elements of a study that explores the attraction and retention practices and policies of Millenials in cooperative enterprises, based on their employment values, criteria and expectations. This topic was selected in the context of Quebecs labor shortage and the challenge of attracting young skilled workers. In addition, a survey conducted by Léger (2017) on behalf of the Quebec Council for Cooperation and Mutuality (CQCM), has found that although some of the personal values of Millenials in Quebec coincide with those of cooperative enterprises (honesty, transparency, altruism and equity), only 24 percent of Millenials are familiar with cooperative enterprises.Supported primarily by qualitative research, based on an online survey and a literature search, this study focuses on the following three objectives: a) identify and confirm the values and expectations of Millennials, as well as their knowledge and perceptions of cooperative enterprises, through a survey of HEC Montréal students; b) identify best practices and policies for attracting and retaining new generation workers in a cooperative enterprise; and c) suggest ways of developing the coop employer brand among Millennials. |
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