Proyecto de inversión para la comercialización de frutas en máquinas expendedoras en la ciudad de Guayaquil.

The present work performs a feasibility analysis for the investment of creating a company dedicated to sell cut fruits packaged under modified atmosphere pressure and marketed through the use of vending machines within the city of Guayaquil. Assuming that there is a need for a healthy diet, fruits p...

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Autores: Bautista Rodríguez, Andrea Soledad, Palacios Sánchez, Grace Carolina, Aguirre Baste, Luis Fernando, Gando Cañarte, Pedro
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2010
País:Ecuador
Institución:Escuela Superior Politécnica del Litoral
Repositorio:Repositorio Escuela Superior Politécnica del Litoral
Idioma:español
OAI Identifier:oai:www.dspace.espol.edu.ec:123456789/10221
Acceso en línea:http://www.dspace.espol.edu.ec/handle/123456789/10221
Access Level:acceso abierto
Palabra clave:FRUTAS MÁQUINAS EXPENDEDORAS GUAYAQUIL.
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spelling Proyecto de inversión para la comercialización de frutas en máquinas expendedoras en la ciudad de Guayaquil.Bautista Rodríguez, Andrea SoledadPalacios Sánchez, Grace CarolinaAguirre Baste, Luis FernandoGando Cañarte, PedroFRUTAS MÁQUINAS EXPENDEDORAS GUAYAQUIL.The present work performs a feasibility analysis for the investment of creating a company dedicated to sell cut fruits packaged under modified atmosphere pressure and marketed through the use of vending machines within the city of Guayaquil. Assuming that there is a need for a healthy diet, fruits present themselves as the base product family that enjoys being in a daily diet, which is very common to find health problems due to the environment in which we travel and because of that there are diseases like diabetes, cholesterol or obesity caused by poor diet and lack of nutrients, many of them found mainly in fruits. The product consist in packaging a portion of different fruits to offer which are washed, peeled, cut and packaged in small plastic containers with an innovative modified atmosphere which maintains the freshness and quality of fruit for a longer time to be sold directly to consumers through vending machines located in universities and commercial centers of the main port of Ecuador. Thus appearing such as a snack that satisfies the requirements mentioned in a more rapid and accessible at an affordable price of USD1. Using tools such as market research, technical and financial analysis, it is clear that the investment project is viable in the market established thanks to the different strategies proposed, as well as the demand is estimated to have.2010-05-282010-05-282010-05-28info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://www.dspace.espol.edu.ec/handle/123456789/10221spainfo:eu-repo/semantics/openAccessreponame:Repositorio Escuela Superior Politécnica del Litoralinstname:Escuela Superior Politécnica del Litoralinstacron:ESPOL2010-05-28T14:32:33Zoai:www.dspace.espol.edu.ec:123456789/10221Institucionalhttps://www.dspace.espol.edu.ec/Universidad públicahttps://www.espol.edu.ec/.https://www.dspace.espol.edu.ec/oaiEcuador...opendoar:14792024-07-27T05:54:38.137244trueInstitucionalhttps://www.dspace.espol.edu.ec/Universidad públicahttps://www.espol.edu.ec/.https://www.dspace.espol.edu.ec/oai.Ecuador...opendoar:14792024-07-27T05:54:38.137244Repositorio Escuela Superior Politécnica del Litoral - Escuela Superior Politécnica del Litoraltrue
dc.title.none.fl_str_mv Proyecto de inversión para la comercialización de frutas en máquinas expendedoras en la ciudad de Guayaquil.
title Proyecto de inversión para la comercialización de frutas en máquinas expendedoras en la ciudad de Guayaquil.
spellingShingle Proyecto de inversión para la comercialización de frutas en máquinas expendedoras en la ciudad de Guayaquil.
Bautista Rodríguez, Andrea Soledad
FRUTAS MÁQUINAS EXPENDEDORAS GUAYAQUIL.
title_short Proyecto de inversión para la comercialización de frutas en máquinas expendedoras en la ciudad de Guayaquil.
title_full Proyecto de inversión para la comercialización de frutas en máquinas expendedoras en la ciudad de Guayaquil.
title_fullStr Proyecto de inversión para la comercialización de frutas en máquinas expendedoras en la ciudad de Guayaquil.
title_full_unstemmed Proyecto de inversión para la comercialización de frutas en máquinas expendedoras en la ciudad de Guayaquil.
title_sort Proyecto de inversión para la comercialización de frutas en máquinas expendedoras en la ciudad de Guayaquil.
dc.creator.none.fl_str_mv Bautista Rodríguez, Andrea Soledad
Palacios Sánchez, Grace Carolina
Aguirre Baste, Luis Fernando
Gando Cañarte, Pedro
author Bautista Rodríguez, Andrea Soledad
author_facet Bautista Rodríguez, Andrea Soledad
Palacios Sánchez, Grace Carolina
Aguirre Baste, Luis Fernando
Gando Cañarte, Pedro
author_role author
author2 Palacios Sánchez, Grace Carolina
Aguirre Baste, Luis Fernando
Gando Cañarte, Pedro
author2_role author
author
author
dc.subject.none.fl_str_mv FRUTAS MÁQUINAS EXPENDEDORAS GUAYAQUIL.
topic FRUTAS MÁQUINAS EXPENDEDORAS GUAYAQUIL.
description The present work performs a feasibility analysis for the investment of creating a company dedicated to sell cut fruits packaged under modified atmosphere pressure and marketed through the use of vending machines within the city of Guayaquil. Assuming that there is a need for a healthy diet, fruits present themselves as the base product family that enjoys being in a daily diet, which is very common to find health problems due to the environment in which we travel and because of that there are diseases like diabetes, cholesterol or obesity caused by poor diet and lack of nutrients, many of them found mainly in fruits. The product consist in packaging a portion of different fruits to offer which are washed, peeled, cut and packaged in small plastic containers with an innovative modified atmosphere which maintains the freshness and quality of fruit for a longer time to be sold directly to consumers through vending machines located in universities and commercial centers of the main port of Ecuador. Thus appearing such as a snack that satisfies the requirements mentioned in a more rapid and accessible at an affordable price of USD1. Using tools such as market research, technical and financial analysis, it is clear that the investment project is viable in the market established thanks to the different strategies proposed, as well as the demand is estimated to have.
publishDate 2010
dc.date.none.fl_str_mv 2010-05-28
2010-05-28
2010-05-28
dc.type.none.fl_str_mv info:eu-repo/semantics/publishedVersion
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format article
status_str publishedVersion
dc.identifier.none.fl_str_mv http://www.dspace.espol.edu.ec/handle/123456789/10221
url http://www.dspace.espol.edu.ec/handle/123456789/10221
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language spa
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositorio Escuela Superior Politécnica del Litoral
instname:Escuela Superior Politécnica del Litoral
instacron:ESPOL
instname_str Escuela Superior Politécnica del Litoral
instacron_str ESPOL
institution ESPOL
reponame_str Repositorio Escuela Superior Politécnica del Litoral
collection Repositorio Escuela Superior Politécnica del Litoral
repository.name.fl_str_mv Repositorio Escuela Superior Politécnica del Litoral - Escuela Superior Politécnica del Litoral
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