Planificación estratégica para la gestión administrativa de la Compañía de Transporte Pesado Rutas Salcedenses S.A.Del cantón Salcedo.
The purpose of this research is to generate a proposal regarding strategic planning as a tool that contributes to the administrative management of the Heavy Transportation Company Rutas Salcedense of the Canton Salcedo. Nowadays, management tools have become essential parts to decrease, provide diff...
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| Tipo de recurso: | tesis de maestría |
| Estado: | Versión publicada |
| Fecha de publicación: | 2020 |
| País: | Ecuador |
| Institución: | Universidad Técnica de Cotopaxi |
| Repositorio: | Repositorio Universidad Técnica de Cotopaxi |
| Idioma: | español |
| OAI Identifier: | oai:oai:repositorio.utc.edu.ec:27000:27000/7414 |
| Acceso en línea: | http://repositorio.utc.edu.ec/handle/27000/7414 |
| Access Level: | acceso abierto |
| Palabra clave: | PLANIFICACIÓN ESTRATÉGICA GESTIÓN ADMINISTRATIVA TRANSPORTE PESADO ADMINISTRACIÓN DE EMPRESAS |
| Sumario: | The purpose of this research is to generate a proposal regarding strategic planning as a tool that contributes to the administrative management of the Heavy Transportation Company Rutas Salcedense of the Canton Salcedo. Nowadays, management tools have become essential parts to decrease, provide difficulties and problems, where strategic planning is the best alternative to solve the problems found in this qualitative research using MAXQDA 2020 software for its information processing where He concluded that strategic planning is necessary to improve the administrative management of the company and implement in its management and improve and provide feedback, also because it will provide a set of instruments to make decisions. In addition, being the ground transportation of cargo a great contribution to the internal economy by making commercial exchange between the different regions, cities and towns of Ecuador possible |
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