Turismo de Bienestar como aporte al Desarrollo Turístico de la Parroquia Químiag, Cantón Riobamba

The present investigation based on welfare tourism as a contribution to the tourist development of the parish of Quimiag, canton Riobamba, based on tourism services, the quality of services, and the competitiveness of companies, the purpose of the research is to establish the significant influence o...

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Detalles Bibliográficos
Autor: Moreno Aguirre, Jorge Luis
Tipo de recurso: tesis de maestría
Estado:Versión publicada
Fecha de publicación:2019
País:Ecuador
Institución:Universidad Nacional de Chimborazo
Repositorio:Repositorio Universidad Nacional de Chimborazo
Idioma:español
OAI Identifier:oai:localhost:51000/5765
Acceso en línea:http://dspace.unach.edu.ec/handle/51000/5765
Access Level:acceso abierto
Palabra clave:TURISMO DE BIENESTAR
DESARROLLO TURÍSTICO
Descripción
Sumario:The present investigation based on welfare tourism as a contribution to the tourist development of the parish of Quimiag, canton Riobamba, based on tourism services, the quality of services, and the competitiveness of companies, the purpose of the research is to establish the significant influence of welfare tourism and tourism development. The methodology that was applied in this documentary, field, and applied research, with a non-experimental, descriptive, and correlational design also, local experts and national and international tourists taken into account. Two surveys conducted the first survey on welfare tourism for visitors with three questions of general data. And eight questions with specific data. And the second survey on tourism development for GAD technicians with three issues of public data and eight questions with particular data, the instruments were executed to eight technicians of the GAD of the parish of Quimiag and 384 national tourists. Based on the results obtained, it concluded that a marketing plan created.