Proyecto producción y comercialización de una bebida energizante natural a base de pitahaya

Energy drinks are meant to increase endurance, avoid sleep, providing faster reactions between others. Its consumption has increased dramatically in recent years, and this is the reason why this project is based on the realization of a market study to determine the acceptance of the manufacture and...

Descripción completa

Detalles Bibliográficos
Autores: Miranda García, Katherine Lissette, Lema Reinoso, Sonia Gabriela, Freire Fernanda, Andrea Fernanda, Gonzalez, Víctor Hugo
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2009
País:Ecuador
Institución:Escuela Superior Politécnica del Litoral
Repositorio:Repositorio Escuela Superior Politécnica del Litoral
Idioma:español
OAI Identifier:oai:www.dspace.espol.edu.ec:123456789/7900
Acceso en línea:http://www.dspace.espol.edu.ec/handle/123456789/7900
Access Level:acceso abierto
Palabra clave:BEBIDAS ENERGIZANTES
ESTUDIO DE MERCADO
VIABILIDAD DEL PROYECTO
id EC_04f5ec2dfbe87f89302b8ad52a97fe60
oai_identifier_str oai:www.dspace.espol.edu.ec:123456789/7900
network_acronym_str EC
network_name_str Ecuador
repository_id_str
spelling Proyecto producción y comercialización de una bebida energizante natural a base de pitahayaMiranda García, Katherine LissetteLema Reinoso, Sonia GabrielaFreire Fernanda, Andrea FernandaGonzalez, Víctor HugoBEBIDAS ENERGIZANTESESTUDIO DE MERCADOVIABILIDAD DEL PROYECTOEnergy drinks are meant to increase endurance, avoid sleep, providing faster reactions between others. Its consumption has increased dramatically in recent years, and this is the reason why this project is based on the realization of a market study to determine the acceptance of the manufacture and marketing of natural energy drinks based on an exotic fruit called Pitaya. The first chapter includes introduction, objectives and historical overview of the fruit. In the second chapter the focusing is performed in the market study, the sampling mechanisms and the development of the hypothesis; evidence to allow us to determine significant findings of the needs in the population sample. The third chapter describes the technical study, which covers the location of the plant, suppliers, equipment and machinery that will be used for the elaboration and distribution of the product. In the fourth chapter describes the financial study, which shows whether the project is viable or not, also performing a long-term projection to determine the profitability of the project, and finally the conclusions about whether people are or are not be able to consume our product with the nutritional advantages it presents.2009-10-262009-10-262009-10-26info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://www.dspace.espol.edu.ec/handle/123456789/7900spainfo:eu-repo/semantics/openAccessreponame:Repositorio Escuela Superior Politécnica del Litoralinstname:Escuela Superior Politécnica del Litoralinstacron:ESPOL2018-04-04T17:25:45Zoai:www.dspace.espol.edu.ec:123456789/7900Institucionalhttps://www.dspace.espol.edu.ec/Universidad públicahttps://www.espol.edu.ec/.https://www.dspace.espol.edu.ec/oaiEcuador...opendoar:14792024-07-27T05:53:45.147461trueInstitucionalhttps://www.dspace.espol.edu.ec/Universidad públicahttps://www.espol.edu.ec/.https://www.dspace.espol.edu.ec/oai.Ecuador...opendoar:14792024-07-27T05:53:45.147461Repositorio Escuela Superior Politécnica del Litoral - Escuela Superior Politécnica del Litoraltrue
dc.title.none.fl_str_mv Proyecto producción y comercialización de una bebida energizante natural a base de pitahaya
title Proyecto producción y comercialización de una bebida energizante natural a base de pitahaya
spellingShingle Proyecto producción y comercialización de una bebida energizante natural a base de pitahaya
Miranda García, Katherine Lissette
BEBIDAS ENERGIZANTES
ESTUDIO DE MERCADO
VIABILIDAD DEL PROYECTO
title_short Proyecto producción y comercialización de una bebida energizante natural a base de pitahaya
title_full Proyecto producción y comercialización de una bebida energizante natural a base de pitahaya
title_fullStr Proyecto producción y comercialización de una bebida energizante natural a base de pitahaya
title_full_unstemmed Proyecto producción y comercialización de una bebida energizante natural a base de pitahaya
title_sort Proyecto producción y comercialización de una bebida energizante natural a base de pitahaya
dc.creator.none.fl_str_mv Miranda García, Katherine Lissette
Lema Reinoso, Sonia Gabriela
Freire Fernanda, Andrea Fernanda
Gonzalez, Víctor Hugo
author Miranda García, Katherine Lissette
author_facet Miranda García, Katherine Lissette
Lema Reinoso, Sonia Gabriela
Freire Fernanda, Andrea Fernanda
Gonzalez, Víctor Hugo
author_role author
author2 Lema Reinoso, Sonia Gabriela
Freire Fernanda, Andrea Fernanda
Gonzalez, Víctor Hugo
author2_role author
author
author
dc.subject.none.fl_str_mv BEBIDAS ENERGIZANTES
ESTUDIO DE MERCADO
VIABILIDAD DEL PROYECTO
topic BEBIDAS ENERGIZANTES
ESTUDIO DE MERCADO
VIABILIDAD DEL PROYECTO
description Energy drinks are meant to increase endurance, avoid sleep, providing faster reactions between others. Its consumption has increased dramatically in recent years, and this is the reason why this project is based on the realization of a market study to determine the acceptance of the manufacture and marketing of natural energy drinks based on an exotic fruit called Pitaya. The first chapter includes introduction, objectives and historical overview of the fruit. In the second chapter the focusing is performed in the market study, the sampling mechanisms and the development of the hypothesis; evidence to allow us to determine significant findings of the needs in the population sample. The third chapter describes the technical study, which covers the location of the plant, suppliers, equipment and machinery that will be used for the elaboration and distribution of the product. In the fourth chapter describes the financial study, which shows whether the project is viable or not, also performing a long-term projection to determine the profitability of the project, and finally the conclusions about whether people are or are not be able to consume our product with the nutritional advantages it presents.
publishDate 2009
dc.date.none.fl_str_mv 2009-10-26
2009-10-26
2009-10-26
dc.type.none.fl_str_mv info:eu-repo/semantics/publishedVersion
info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv http://www.dspace.espol.edu.ec/handle/123456789/7900
url http://www.dspace.espol.edu.ec/handle/123456789/7900
dc.language.none.fl_str_mv spa
language spa
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositorio Escuela Superior Politécnica del Litoral
instname:Escuela Superior Politécnica del Litoral
instacron:ESPOL
instname_str Escuela Superior Politécnica del Litoral
instacron_str ESPOL
institution ESPOL
reponame_str Repositorio Escuela Superior Politécnica del Litoral
collection Repositorio Escuela Superior Politécnica del Litoral
repository.name.fl_str_mv Repositorio Escuela Superior Politécnica del Litoral - Escuela Superior Politécnica del Litoral
repository.mail.fl_str_mv .
_version_ 1868999211952898048
score 14,965132

Similares en LA Referencia