Snacks for pets: commensality, affect and anthropomorphism
Giving gifts to dogs and cats has become an act that includes food items and other objects. Some of them seem to identify dogs and cats to children. This process, called infantilization, pervades aspects of consumption as well as aspects related to the ambiguous status of pets in contemporary societ...
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| Formato: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2019 |
| País: | Brasil |
| Recursos: | Universidade Estadual de Londrina (UEL) |
| Repositorio: | Mediações - Revista de Ciências Sociais |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.pkp.sfu.ca:article/37596 |
| Acesso em linha: | https://ojs.uel.br/revistas/uel/index.php/mediacoes/article/view/37596 |
| Access Level: | acceso abierto |
| Palavra-chave: | Pet industry Pets Pet food Mercado de mascotas Mascotas Alimentación Mercado pet Animais de estimação Alimentação |
| Resumo: | Giving gifts to dogs and cats has become an act that includes food items and other objects. Some of them seem to identify dogs and cats to children. This process, called infantilization, pervades aspects of consumption as well as aspects related to the ambiguous status of pets in contemporary society. Neither completely animal nor entirely human, pets live in a separate category, now anthropomorphized, then (re)animalized. The present work suggests that infantilization is associated to anthropomorphism and the new status of the pet as a family member. Represented as an innocent child capable of unconditional love, it is pampered with a series of characteristic child products such as toys and candies. It’s noticeable in the notion of unconditionality a misanthropic perception of humanity, aligned with utilitarian aspects that have the market and interested exchanges as background. |
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