A política do anti: Uma análise da campanha de João Dória à Prefeitura de São Paulo
This article identifies anti-political and anti-establishment content in the videos posted by João Doria on Facebook during the electoral campaign for the S. Paulo city hall. We built a map of characteristics that mark these concepts and observed 81 videos published on the candidate's Facebook...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2023 |
| País: | Brasil |
| Institución: | Associação Brasileira de Pesquisadores em Comunicação e Política (Compolítica) |
| Repositorio: | Revista Compolítica |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs2.compolitica.ojsbrasil.com.br:article/624 |
| Acceso en línea: | https://revista.compolitica.org/index.php/revista/article/view/624 |
| Access Level: | acceso abierto |
| Palabra clave: | Antipolítica Antistablishment João Doria |
| Sumario: | This article identifies anti-political and anti-establishment content in the videos posted by João Doria on Facebook during the electoral campaign for the S. Paulo city hall. We built a map of characteristics that mark these concepts and observed 81 videos published on the candidate's Facebook during the electoral and pre-electoral period. The series showed that Doria predominantly adopted in his videos directed to his audience the modus operandi of a "anti politics", in which the anti-establishment posture was used to validate himself as an electoral alternative and the anti-political content reached greater engagement. |
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