Collaborative Relationship Analysis Between Dairy
This exploratory and descriptive study tested one application of the IMP Interaction Model developed by the International Marketing and Purchasing Group (IMP Group) researchers. The sample with 83 dairy farmers and 28 respondents from milk processing companies revealed, with a statistical significan...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2012 |
| País: | Brasil |
| Institución: | Fundação Getulio Vargas (FGV) |
| Repositorio: | JOSCM. Journal of Operations and Supply Chain Management |
| Idioma: | inglés |
| OAI Identifier: | oai:ojs.periodicos.fgv.br:article/9062 |
| Acceso en línea: | https://periodicos.fgv.br/joscm/article/view/9062 |
| Access Level: | acceso abierto |
| Palabra clave: | Collaborative relationship Supply Chain Management Dairy Farmers Dairy Processing Interaction Model IMP |
| Sumario: | This exploratory and descriptive study tested one application of the IMP Interaction Model developed by the International Marketing and Purchasing Group (IMP Group) researchers. The sample with 83 dairy farmers and 28 respondents from milk processing companies revealed, with a statistical significance level of 0.05, that geographical concentration and information exchange (technical and administrative) constructs contribute for buyers and sellers collaborative relationship. This result leads to conclude that logistics systems and the adoption of both process and information technologies are essential for Brazilian milk production chain competitiveness. In addition, IMP Interaction Model has been proved to be efficient in showing the main constructs contribution for development and maintenance of collaborative relationships between buyers and sellers. |
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