Porto, R. B. (2018). Consumer-Based Brand Equity of Products and Services: Assessing a Measurement Model with Competing Brands.
Chicago Style CitationPorto, Rafael Barreiros. Consumer-Based Brand Equity of Products and Services: Assessing a Measurement Model With Competing Brands. 2018.
MLA CitationPorto, Rafael Barreiros. Consumer-Based Brand Equity of Products and Services: Assessing a Measurement Model With Competing Brands. 2018.
Warning: These citations may not always be 100% accurate.