Orality and rhetoric at the service of segmentation

To speak in rhetoric, for many, is to address issues concerning pompous and well-articulated speech. Few think of the Rhetoric associated with communicative discourse, Argumentation, and even persuasion, its primary purpose.

Bibliographic Details
Author: Galia, Magda Cunha
Format: article
Status:Published version
Publication Date:2008
Country:Brasil
Institution:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
Repository:Revista FAMECOS: Mídia cultura e tecnologia
Language:Portuguese
OAI Identifier:oai:ojs.revistaseletronicas.pucrs.br:article/2973
Online Access:https://revistaseletronicas.pucrs.br/revistafamecos/article/view/2973
Access Level:Open access
Keyword:Communication
orality
rhetoric
Radio
Comunicação
oralidade
retórica
Rádio
Description
Summary:To speak in rhetoric, for many, is to address issues concerning pompous and well-articulated speech. Few think of the Rhetoric associated with communicative discourse, Argumentation, and even persuasion, its primary purpose.